AIWatch.

"I deleted TikTok because it was just too powerful. Here's a crazy thing that happened. When we were building the Sora app, I made myself get addicted to TikTok because I wanted to learn."

"I'd never really used it before... And I loved it. I love TikTok, I really thought it was great."

"And then I thought I could control it. I was like, oh, it's actually kind of fun, but I only use it for 10 minutes to wind down before bed and I'm totally in control of it."

"And then it was an hour one night, and then some Saturday afternoon I was on the couch for like 3 hours, and I was like, this is really not what I thought the iPhone was supposed to be about."

"Now I'm really enjoying it in the moment like a drug, but I can tell it's bad for me. And then I briefly got it back under control, down to like 5 or 10 minutes a night. Then I was just like, enough."